Brand Consulting for the Mittelstand · Europe & East Asia

Brand consulting for SMEs. With trusted partners on the ground in East Asia.

Strategy, design, and execution for SMEs. When your path leads into East Asia, our network on the ground supports you there.

A reliable reply within one business day.

Companies That Trust Us

Moolar LogoVöcking PV LogoBochen Electronics LogoXAero LogoAlpenX LogoHausarztpraxis Seppenrade LogoProsperia Logo

Services

What We Do.

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Strategy

Brand Strategy & Positioning

Clear positioning, messaging, and brand architecture that make decisions easier across the company.

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Identity

Brand Identity & & Design

Logo, corporate design, and guidelines that work across both markets.

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Digital

Web Design & & Development

Websites that sell. Concept, design, and build, in Webflow.

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Live

Events & & Trade Shows

Trade show stands and brand presence that people remember. From concept to the show floor.

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Marketing

Digital Marketing

Campaigns, social media, and content that fit the brand.

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Added Expertise

East Asia Market Entry & Sourcing

Trusted access to East Asia. If your company wants to build contacts or a presence in China, Japan, or Korea, we open doors. A network built over years on the ground makes the difference.

Positioning Matrix
Workshop Tool
Competitor ACompetitor BCompetitor CCompetitor DCompetitor EYour BrandEntry Price → PremiumStandard → Specialist
Your Brand (Target)Competitors
Schematic Illustration

Brand Strategy

Take a position, before others do.

A clear position decides where your brand lives in the customer's mind, and where it doesn't. The matrix shown is a simplified schema from our strategy process.

  • Sharpen the Audience
    Who you want to reach, precisely defined.
  • Order the Message
    One core message instead of ten half-statements.
  • Differentiate from Competitors
    Visibly different from the rest of the market.

How We Work

The ED Bridge Approach.

Three phases, one foundation: brands that carry weight in Europe and East Asia alike.

01

Understand

Analysis of brand, market, and audience. In Europe and in East Asia, with local context instead of translation.

Brand AuditMarket AnalysisAudience Interviews

02

Position

Strategy, messaging, name check, and design system. A foundation that carries weight in both markets.

PositioningName CheckDesign System

03

Execute

Website, print, campaign, trade shows. Rollout across markets, with partners on the ground.

WebsiteTrade ShowCampaign Rollout

Two to three projects at a time, never ten. Partner-led. Clear pricing, fixed points of contact, reliable timelines.

How We Work

From idea to a website that delivers.

Three steps, one clear process. You always see where your project stands and what happens next.

Core Message
Your Brand. Clearly Positioned.
AudienceMessageTone
01

Positioning

We clarify what your company stands for, and put it into a sentence that sticks.

Design
02

Design

Strategy becomes design: typography, color, and layout, all from one mold.

Live
03

Finished Website

Your website goes live: fast, well-kept, and ready to win inquiries.

Consulting

Consulting that moves brands forward.

Brand consulting is our core: positioning, strategy, and design, as a guided process over twelve to eighteen months, step by step instead of all at once.

01

Foundation

Logo, brand identity, strategy, website.

02

Presence

Business collateral, brochures, templates.

03

Marketing

Trade shows, social media, email.

04

Visibility

Content, SEO, marketing automation.

05

Growth

Analytics, reporting, strategy workshops.

And when the next market is East Asia: we advise SMEs on positioning, localization, and market entry in China and East Asia, with partners on the ground.

Book an Intro Call

Everything Under One Roof.Strategy, design, and execution work together at Exner Digital: one team, one point of contact, one result.

StrategyPositioning, messaging, and brand architecture
DesignCorporate design, logo, and guidelines
ExecutionWeb design, development, and ongoing support

Why Us

Why Exner Digital.

We support Mittelstand SMEs with positioning, design, and execution, with a personal network in East Asia when your path leads there.

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One Core Team. Clear Ownership.

Strategy, design, and development work under one roof. Decisions are made fast, and at senior level.

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Everything Under One Roof.

From brand to website. From strategy to campaign. One point of contact, no handoffs.

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Network on the Ground in East Asia.

When your path leads into East Asia, our network on the ground is open to you. We know the way in China, Japan, and Korea from years of work in the region.

Who We Work For

Substance Over Show.

We work with SMEs that value substance. Mittelstand businesses with 20 to 500 employees, often in industry, manufacturing, or professional services. Frequently with a real international dimension, especially toward East Asia.

Case Studies

Work that speaks for itself.

Seven projects, seven industries. Websites and brands that work in the everyday, from industrial OEM to medical practice.

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Solar · Web Shop

Vöcking PV

The Challenge

Vöcking PV is a specialist solar installation company. Their offering needed to be not just presented online, but directly orderable: with a presence that reflects the quality of their craftsmanship.

Our Approach

We developed the brand identity and web shop as a single, cohesive system: a clear product structure, content end customers can actually follow, and a design that builds trust instead of overwhelming.

The Result

A modern web shop with clear user guidance that makes the company digitally sales-ready and visibly strengthens the brand.

Visit Website →

Energy · Wholesale

Moolar

The Challenge

Moolar trades energy products in the B2B space. What they needed was a digital presence that convincingly communicates credibility and delivery capability to business customers.

Our Approach

We developed positioning and website together: a clear structure for the product range, pared-back language, and a presence built on substance rather than effects.

The Result

A professional B2B presence that positions Moolar as a reliable trading partner.

Visit Website →

Healthcare · Practice

Hausarztpraxis Seppenrade

The Challenge

A general practice in Germany needed a digital presence that quickly guides patients to office hours, services, and contact details: friendly and low-barrier.

Our Approach

We built the website consistently from the patient's perspective: the most important information first, clear language, calm design, and easy use on any device.

The Result

An accessible, modern practice website that noticeably eases everyday life for both the practice and its patients.

Visit Website →

Aviation Asset Management

XAero

The Challenge

XAero operates in aviation asset management: an international business where trust and professionalism are decided by first impression.

Our Approach

We developed an English-language brand identity that precisely represents the team's expertise: clear positioning, an international design language, and clean technical execution.

The Result

A presence that stands on equal footing with international market participants, as a foundation for business development worldwide.

Visit Website →

Tax Advisory · UK

Prosperia

The Challenge

Prosperia is a tax practice in the UK market, specializing in tax advisory, accounting, and consulting for international investors. Their presence needed to reflect their personal, high-quality way of working and hold its own in the UK environment.

Our Approach

We developed the brand and website for the English-speaking market: an elegant, understated design that conveys discretion and professionalism.

The Result

A cohesive presence that carries the positioning in the premium segment.

Visit Website →

Electronics · OEM

Bochen Electronics

The Challenge

Bochen Electronics manufactures electronic components for international OEM customers. To open up Western markets, the company needed an English-language presence built to European standards.

Our Approach

We translated product knowledge and manufacturing expertise into a clear website structure, including detailed product and FAQ content that genuinely helps technical buyers.

The Result

An international B2B presence that positions Bochen as a credible manufacturing partner for Western customers.

Visit Website →

AI Infrastructure

AlpenX

The Challenge

AlpenX provides infrastructure for AI applications: a technical offering that needs explaining, one that has to be communicated clearly and credibly.

Our Approach

We developed a presence that makes complex technology accessible: clear argumentation, uncluttered design, and a structure that starts from the customer's problem.

The Result

A website that presents the technical offering clearly and shows AlpenX as a capable partner.

Visit Website →
Conversion

Websites that sell.

A website isn't a shopfront: it's your sales channel. The analytics view shown here is a schematic, illustrating what we measure your website's success by: visitors who become inquiries.

  • Clear User GuidanceVisitors reach their goal without detours.
  • Fast Load TimesPerformance is a measurable conversion factor.
  • Measurable InquiriesEvery inquiry is captured cleanly.
Website Analytics
Live
Visitors
2,400
Inquiries
38
Conversion
4.1%
Inquiries · last 30 days
New inquiry via the websitejust now
Schematic illustration

Google Reviews

What Clients Say.

„Very professional, productive and helpful! Long term support is also great, can really recommend them!“

Octavian Bilt

Google Review

„The team has a great attitude, their responses are very prompt, and they are very professional. They provided many insightful suggestions, making it a very positive experience.“

WEIYU International

Google Review

„Our old website had a big SEO and loading problem, for this problem, we established cooperation with Exner Digital …“

Chenglin Tong

Google Review

„Very happy about the design of the website and the final product. They are very professional and helpful to implement all your ideas and styles. I highly recommend Exner Digital!“

Bojan Micev

Google Review

„The Exner Digital team shepherded me from the initial stages of my business to its current stage. They assisted me with my brand, business card, invoices and even, most recently, my website …“

Ricardo Mayo

Google Review

„They are very professional in what they do and they respond to your needs in time. Very recommendable.“

Simbarashe Siyawamwaya

Google Review

Substance you can measure.

Since 2019founded and partner-led
+23 Yearscombined team experience
+100completed brand projects
+50Website Designs

About Us

Partner-Led Consulting.

Senior-level on every project. Responsibility sits at partner level, decisions happen fast.

Exner Digital has been led by Alexander Exner since 2019. Behind every engagement stands a proven network of strategy, design, and development across Europe and East Asia. European design standards meet a practice-tested understanding of Chinese and East Asian markets, from localization to market entry.

Project languages are German and English; Chinese-speaking markets are served together with local partners on the ground.

Meet the Team →Exner Digital on LinkedIn →
Alexander Exner, Geschäftsführer Exner Digital

Alexander Exner · Managing Partner

NEXT STEP

Ready for the next step?

A no-obligation conversation clarifies whether and how we'd work together.

FAQ

Frequently Asked Questions.

01

Who does Exner Digital work with?

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With SMEs and growing brands. Many engagements are classic brand work: positioning, corporate design, website. And when things go international, we also support market entry into East Asia.

02

How does a project unfold?

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In three phases: Understand, Position, Execute. After an initial conversation, you'll receive a clear proposal covering scope, process, and budget.

03

What does brand consulting cost?

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Projects typically start from eight to ten thousand euros; scope and deliverables set the exact range. After the initial conversation, you'll receive a binding proposal with clear pricing.

04

Do you also take on partial engagements, for example just web design?

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Yes. Many engagements start with a clearly scoped task, such as a website or a naming review, and grow from there as needed.

05

How does collaboration work across markets?

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Project languages are German and English; Chinese-speaking markets are served together with local partners on the ground. Coordination runs through fixed points of contact and clear milestones.

Contact

Let's talk about your brand.

info@exnerdigital.com
Book a Free Intro Call

30 minutes via video call. Confirmed response within one business day.