EAST ASIA MARKET ENTRY
We support owner-led companies taking the step into China, Japan, and Korea: from the initial market assessment through supply chain and sourcing to ongoing support on the ground.
China
Largest market, most complex regulations
Japan
High quality standards, long-term partnerships
South Korea
Fast decision-making, digital channels
What we take on
Few engagements need everything at once. We start wherever it's currently stuck for you.
01
Which markets are worth it, which aren't. Competition, price levels, and local expectations. What emerges is a positioning that's understood in the region, not a translation of your home-market brochure.
02
Selecting and vetting manufacturing partners, factory visits, quality criteria, and contract terms. We build the chain to hold up as volumes grow.
03
Hands-on sourcing of individual components or entire product groups. Quote comparison, sample handling, price negotiation, and pre-shipment inspection.
04
One point of contact for everything that comes after: communication with partners in the local time zone, renegotiations, claims, and trade show appearances in the region.
Process
Phase 1
Two to three weeks. We look at your product, the local competition, and regulatory hurdles. The result is an honest assessment of whether the step is worth it. Sometimes the answer is no.
Phase 2
Selecting partners, sourcing samples, negotiating terms. In parallel, we build the brand presence for the region, so you don't show up with a translation.
Phase 3
Ongoing operations: reorders, quality issues, new product lines. You keep a single point of contact instead of starting from scratch on every issue.
Contacts built over years with manufacturers, service providers, and authorities in the region. Not a database search, but people we've worked with for years.
We know the expectations of owner-led companies as well as the customs of East Asian partners. Most of our work is translating between the two.
Most consultancies do either sourcing or branding. With us, both come from one place, which noticeably reduces friction and coordination overhead.
NEXT STEP
A no-obligation conversation clarifies whether and how a market entry makes sense for your product.
